Multimedia Real Estate Marketing

We’re here to help you gain listings, reach buyers and sellers, build your personal brand and sell more homes.

 
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We make multimedia advertising simple.

Print plays a vital role in your digital strategy. Home sellers expect to see their home advertised in print. We offer that, integrated into a digital marketing package, just for you.

  • Our multimedia marketing tools are an integration of the latest technologies & proven lead generators to create the most effective advertising package available today, from a single source.

  • We utilize print, digital, mobile, direct mail, social and augmented reality, and make it all work together to gain you listings, reach buyers, build your personal brand and sell more homes.

  • The Real Estate Book® connects you with home shoppers at the exact time and place they shop, through any method they want to shop.

We know what works and how to make it work for you:

The Real Estate Book Halifax Metro & South Shore’s multimedia offerings. National syndication, standard web and mobile, local print media, social media, and direct mail.

Local Distribution

Today’s consumers move seamlessly from print to web. Print advertising actively interrupts consumers and generates leads.

Our magazine can be found in a multitude of locations in the local area including restaurants, grocery stores, shopping malls, banks, convenience stores, and many more. We focus on the places homebuyers frequent in their buying process — and we make sure the magazine is prominently displayed so it won't be missed. The Real Estate Book® is distributed throughout Halifax, Lunenburg, Queens, Yarmouth and parts of Hants and Colchester counties. These areas account for over 50% of Nova Scotia's population.

 
Front of home with yellow outdoor book box from The Real Estate Book Halifax Metro & South Shore, Nova Scotia on the sidewalk in front.
  • 900+ prospect-focused distribution points

  • 30,000+ books printed every four weeks

  • Over 90% of books are picked up by homebuyers & home sellers every month

  • Approximately 100 yellow outside distribution boxes located throughout Metro

  • We help REALTORS® market homes by providing exceptional local distribution for The Real Estate Book®.

Look for our yellow outside boxes.

Online Syndication

Online Syndication with The Real Estate Book® has global reach. When you advertise with us, you never have to worry about exposure for your listing. We have partnered with some of the best & brightest lifestyle affiliates available, ensuring you get unparalleled reach for your ad. Listings are posted daily to our extensive portfolio of online partners. Luxury listings are also posted to international editions of The Wall Street Journal, including Asia, Europe, India, China and America, Mansion Global editions in English, Spanish and Chinese, and PropGoLuxury.

 
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Monthly, over 65 million unique users shop for homes online.
— comScore Media Metrics
 

Luxury syndication at its finest.

Never question the unparalleled reach and value you receive when you advertise with The Real Estate Book®. Qualified listings are posted daily to this portfolio of luxury partners:

 
 
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Our Global online partners:

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Stand out with custom text codes. 

 

Home shoppers rely on mobile. We offer custom text codes through MOBILE AGENT to help you connect with them.

 
 
Woman smiling with mobile phone in hand, using text codes from The Real Estate Book Halifax Metro & South Shore, Nova Scotia
  • We offer MOBILE AGENT, which provides you with custom text codes branded with your contact info to help drive engagement, straight from the printed page. (i.e. "TEXT Agent to 52187")

  • Text codes link to your site, landing page, or any URL, which helps to drive leads for your property.

  • MOBILE AGENT provides mobile lead generation for your local market.

  • Text codes prompt home shoppers to view more info and provide you with instant leads.

  • Text messages have a response rate of 45% compared to 6% for email. (Source: Velocify)

 
89% of home shoppers use a mobile device for the duration of their research
— NAR
 
logo for Mobile Agent for text codes offered by The Real Estate Book Halifax Metro & South Shore, Nova Scotia
 
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“Every one of our 'For Sale' signs clearly displays TREB’s Text Code System, which potential clients and customers seem to love and utilize on a very regular basis. Being notified via Text Message whenever this takes place is a real game changer.

- Gary Chambers, REALTOR®, Associate Broker, Pres./ Co-Owner, CENTURY 21 Trident Realty Ltd.

Augmented Reality

 
Hand holding mobile phone using zap codes as part of augmented reality from The Real Estate Book Halifax Metro & South Shore, Nova Scotia

The Real Estate Book ® is one of the first real estate marketing companies in the industry to incorporate Augmented Reality into its consumer experience. Interactive print enhances the homebuyer's experience and makes the printed page come alive on their mobile device using zap codes.

Zap codes make the printed page come to life.

Your property jumps off the page by using a cutting edge tool in printed ads. Augmented Reality allows the homebuyer to scan your ad and view a video, photos or contact you, all from their mobile device.


How does it work?

Graphic about how zap codes work for augmented reality with The Real Estate Book Halifax Metro & South Shore, Nova Scotia

 
The Real Estate Book Halifax Metro & South Shore, Nova Scotia app featured on tablet and mobile phone

Go Mobile

Connect with mobile consumers on the go.

The Real Estate Book® mobile app puts your listings in the hands of homebuyers all across Canada and the U.S.

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